6th E-commerce Conference

It is no exaggeration to state that retail trade is going through a revolution. E-commerce is expanding at a frenetic rhythm, eliminating borders between buyers and sellers, whereas, at the same time, technology offers shoppers the capability to maintain presence on multiple channels simultaneously. This is the time of the customer! Shoppers worldwide are the ones dictating the pace of change. They are seeking instant satisfaction, they demand interactivity, they contribute to the creation of products and services, they switch devices, and are ready to buy. This new generation of customers is not only becoming more sophisticated and demanding, but it is also growing rapidly. What retailers have to do is to get ready to seamlessly serve this new generation of customers. As customers eliminate borders, they have to break down the barriers and demonstrate their agility and ability to adapt to the dynamics of this new era. The 6th e-commerce conference will focus on the most important trends and developments in global e-commerce, cross- border trade and omnichannel retail.

The presentations will be in Greek and English