Cannes Lions 2011

The Department of Communications of Intercollege in collaboration with the Mediazone Unit of the University of Nicosia and the RIALTO Theatre present the winners of the 58th International Advertising Festival CANNES LIONS 2011.

The Cannes Lions International Festival is the world’s only truly global meeting place for those interested in creativity in communications and a global leader in educating and inspiring students and professionals.

Inspired by the International Film Festival which had been staged in Cannes since the late 1940s, a group of worldwide cinema screen advertising contractors felt that the makers of advertising films should receive similar recognition as their colleagues in the feature film industry.

The first Festival took place in Venice in September 1954 with 187 film entries from 14 countries competing. The lion of Piazza San Marcos in Venice was the inspiration for the Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956.

After that, the Festival took place alternately between Venice and Cannes. The films in the competition were split into two categories: TV and Cinema. They were judged according to technical crafts. There were, for example, categories for commercials of different lengths, live action and animation.

The 57th International Advertising Festival “Cannes 2011” was held in June 2011. For seven days, more than 10,000 delegates from 90 countries gathered in Cannes to listen to and study thousands of pieces of the most creative advertising from across the world.

For those blessed with the necessary curiosity and passion, Media today is the most exciting area of marketing communications.

Intercollege, the Mediazone Unit of the University of Nicosia and the Rialto Theatre, welcome you and wish you happy viewing!